Purejuana CEO Matt Cohen appears on To Be Blunt: The Podcast for Cannabis Marketers to discuss the journey of pioneering the spirits category in the industry, introducing a new need in the market, and how he kept the pure cannabis culture alive through innovation.
This interview originally appeared on budsfeed.com. As part of our “How It Started” interview series, we had the pleasure of chatting with Matthew Cohen, CEO and Co-Founder of Lively Spirits, a psychotropic spirits company leveraging nature’s bounty of plants to craft euphoric beverages. Lively Spirits recently launched purejuana, a dry spirit made from live cannabis. Thanks…
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This article originally appeared on dopemagazine.com. Lively Spirits launched purejuana™ in an effort to transform the adult cocktail beverage industry, according to a May 25 press release. As alcohol use continues its inevitable decline in correlation with rising cannabis sales, cannabis is proving to be a great replacement—minus the hangover and the calories. As a plant-based alternative…
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This press release originally appeared on businessinsider.com. LOS ANGELES, May 25, 2021 /PRNewswire/ — Psychotropic spirits company Lively Spirits has set out to disrupt and evolve the adult beverage category with the launch of purejuana™, America’s first cannabis spirit brand. Containing no alcohol and produced from 100% fresh, flash-frozen cannabis flower to retain strain-specific flavors, aroma, and psychoactive effects, purejuana…
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This article originally appeared on Forbes.com. Depending on where you live, you might have seen a cannabis cocktail or two show up on the menu at your local bar. They’re typically low-dose, and use infused spirits or simple syrups to give them their buzz. Today Lively Spirits is releasing a product that takes things a…
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