Introducing purejuana™, America’s First Live Cannabis Spirit

This press release originally appeared on businessinsider.com.

LOS ANGELES, May 25, 2021 /PRNewswire/ — Psychotropic spirits company Lively Spirits has set out to disrupt and evolve the adult beverage category with the launch of purejuana™, America’s first cannabis spirit brand. Containing no alcohol and produced from 100% fresh, flash-frozen cannabis flower to retain strain-specific flavors, aroma, and psychoactive effects, purejuana is a new and all-natural way to create better-for-you craft cocktails without the drawbacks of liquor.

“Each purejuana strain is its own spirit, designed to shine in drinks rather than hiding behind sugars and flavorings.”

 Conceived as a plant-derived spirit akin to mezcal or gin, purejuana is a “top shelf” soluble cannabis powder crafted to be enjoyed in a traditional cocktail or experienced “neat,” dissolved in water, seltzer or soda for a taste of the plant’s unadulterated cannabinoid spectrum. A single purejuana shot packet is the ideal serving for one drink, and with onset times and duration of effects comparable to a single serving of liquor, purejuana consumers won’t miss the alcohol, the calories, or the hangover. 

“Without question, the future of the adult beverage sector is cannabis, and the cocktail is a familiar and accessible format ripe for innovation,” said Matt Cohen, Lively Spirits founder and CEO. “With purejuana, we are pioneering a rapidly dissolving dry spirit that delivers a true alcohol replacement, right down to the buzz, without diluting the distinct combination of flavors, aromas and psychoactive effects unique to each cannabis cultivar and the connoisseurs who appreciate them.”

Read the full release here